Rebrands can suck. There are lots of reasons not to change your company’s look and feel. They’re expensive (pause for a moment and imagine finding and replacing every instance of your current logo). Secondly, it takes focus away from other significant activities like finding product-market fit. Many entrepreneurs, rightfully, don’t…

A Simple Framework for Brand and Product Design The real reason Designers, Writers, and Researchers leave your company is because of the lack of growth opportunities and purpose. I’ve seen, even in organisations that don’t offer sexy projects, team members expand existing skills and explore new ones amidst dull teams. That’s because we are innately curious. …

As difficult as it is for a Texas football fan to acknowledge SEC greatness, Nick Saban is undeniably one of the greatest football coaches ever lived. Nick Saban has become the standard for how University programs recruit, operate, and play at a championship level. When asked how he motivates his…

I’m often asked, “Does designing a BI tool mean utilizing data in your process?” Short answer: Yes. Quantitative data has become the data of choice over qualitative research. Now more than ever, data is playing an increasing role in our design process. To keep pace with the business, we must…

2017 marks ten years in tech for me. It’s a mildly significant, albeit thankless milestone. There were no anniversary gifts. Just more grey hairs, expense reports, and Ikea chairs. I’ve taken my lumps but took the time to celebrate successes too. If I sat down with my younger self, what…

I am often asked, “What is the design process like at TrendKite?” Well, a majority of my time is spent with product teams mining for solutions around a whiteboard. Before a single pixel gets pushed on my screen a conference room is booked and we head up to the whiteboard…